Putting social marketing into practice.

نویسندگان

  • Gerard Hastings
  • Laura McDermott
چکیده

campaigns: what works? Newbury Park, CA: Sage, 1992. 5 Hornik RC. Public health communication: evidence for behavior change. Mahwah, NJ: Erlbaum, 2002. 6 National Cancer Institute. Making health communication programs work: a planner’s guide. Bethesda, MD: NCI, 2002. 7 Kreuter M, Farrell D, Olevitch L, Brennan L. Tailored health messages: customizing communication with computer technology. Mahwah, NJ: Erlbaum, 2000. 8 US Department of Health and Human Services. Healthy people 2010: understanding and improving health. 2nd ed. Washington, DC: US Government Printing Office, 2000. 9 Prochaska JO, DiClemente CC. Stages of change in the modification of problem behaviors. Newbury Park, CA: Sage, 1992. 10 PACT Agencies. PACT: positioning advertising copy testing. J Advertis 1982;11:3-29. 11 Aaker D. Building strong brands. New York: Simon & Schuster, 1996. 12 Hornik R, Yanovitsky I. Using theory to design evaluations of communication campaigns: the case of the national youth anti-drug media campaign. Commun Theory 2003;13:204-24. 13 Evans D, Price S, Blahut S. Evaluating the truthTM brand. J Health Commun 2005;10:181-92. 14 Bandura A. Social foundations of thought and action: a social cognitive theory. Englewood Cliffs, NJ: Prentice Hall, 1986. 15 Huhman M,Heitzler C,Wong F. The VERB campaign logic model: a tool for planning and evaluation. Prev Chronic Dis 2004;1(3):A11. 16 Farrelly MC, Davis KC, Haviland ML,Messeri P, Healton CG. Evidence of a dose-response relationship between “truth” antismoking ads and youth smoking. Am J Public Health 2005;95:425-31. 17 Snyder LB, Hamilton MA. Meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information, and beware the secular trend. In: Hornik R, ed. Public health communication: evidence for behavior change. Hillsdale, NJ: Erlbaum, 2002:357-83. 18 Grilli R, Freemantle N, Minozzi S, Domenighetti G, Finer D. Mass media interventions: effects on health services utilization (Cochrane review). Cochrane Library. Issue 3. Oxford: Update Software, 2000:CD000389. 19 Snyder LB, Diop-Sidibé N, Badiane LA. Meta-analysis of the impact of family planning campaigns conducted by the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs. Presented at the International Communication Association annual meeting, San Diego: May 2003. 20 Hornik RC. Public health education and communication as policy instruments for bringing about changes in behavior. In: Goldberg M, Fishbein M, Middlestadt S, eds. Social marketing. Mahwah, NJ: Erlbaum, 1997:45-60.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Integrating social media and social marketing: a four-step process.

Social media is a group of Internet-based applications that allows individuals to create, collaborate, and share content with one another. Practitioners can realize social media's untapped potential by incorporating it as part of the larger social marketing strategy, beyond promotion. Social media, if used correctly, may help organizations increase their capacity for putting the consumer at the...

متن کامل

Using marketing principles for healthcare development.

In this paper I examine the scope for using marketing principles in health service development, which, for the purposes of this paper, is putting knowledge into action new technologies, new services, or new organisational arrangements. At the moment both central government and those working in the NHS research and development system recommend clinical guidelines as a prime means of moving knowl...

متن کامل

Tobacco Dependence and Control: Individual, Community Approaches and Social Marketing Method

After putting forward the health, social, environmental, economic and other consequences of tobacco use, beginning with developed countries over the last half a century, a number of studies to control tobacco use have been initiated. For this purpose, intervention techniques for tobacco-dependent individuals are being successfully used. However, tobacco control studies should not be just for th...

متن کامل

Fair Processes for Priority Setting: Putting Theory into Practice; Comment on “Expanded HTA: Enhancing Fairness and Legitimacy”

Embedding health technology assessment (HTA) in a fair process has great potential to capture societal values relevant to public reimbursement decisions on health technologies. However, the development of such processes for priority setting has largely been theoretical. In this paper, we provide further practical lead ways on how these processes can be implemented. We first present the misconce...

متن کامل

Everyday, everywhere: alcohol marketing and social media--current trends.

AIMS To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. METHODS Using screengrab technology, the complete Facebook walls and Twitter timelines for 12 leading UK alcohol brands in November 2011 were captured and archived. A total of 701 brand-authored posts w...

متن کامل

Big Data-Driven Marketing: How Machine Learning Outperforms Marketers' Gut-Feeling

This paper shows how big data can be experimentally used at large scale for marketing purposes at a mobile network operator. We present results from a large-scale experiment in a MNO in Asia where we use machine learning to segment customers for text-based marketing. This leads to conversion rates far superior to the current best marketing practices within MNOs. Using metadata and social networ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:
  • BMJ

دوره 332 7551  شماره 

صفحات  -

تاریخ انتشار 2006